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PotatoEurope 2010
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Consumer Matters - PotatoReporter Online.com – Online International Potato NewsletterTopics - PotatoReporter Online.com - Online International Potato Newsletter
June 2010
 
 Potato consumer perceptions still improving, says US Potato Board

Recent findings from the USPB’s annual survey of consumers’ attitudes and usage of potatoes indicate the “Potatoes…Goodness Unearthed®” campaign is positively impacting consumer perceptions of potatoes. According to the 2010 results, health perceptions of potatoes continue to improve. Aggregate health attitudes toward potatoes improved by 4 share points from 2009 to 2010, with more respondents agreeing “potatoes are an important part of a well-balanced diet.”
Source:  USPB

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