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 | June 2010 | | | |  Potato consumer perceptions still improving, says US Potato Board
Recent findings from the USPB’s annual survey of consumers’ attitudes and usage of potatoes indicate the “Potatoes…Goodness Unearthed®” campaign is positively impacting consumer perceptions of potatoes. According to the 2010 results, health perceptions of potatoes continue to improve. Aggregate health attitudes toward potatoes improved by 4 share points from 2009 to 2010, with more respondents agreeing “potatoes are an important part of a well-balanced diet.”
Source: USPB
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